Best Buy
The name of the store is Best Buy. The best buy I went is locate in 1015 N. La Brea Ave, West Hollywood, Ca, 90038, where young middle class teens go to hangout and shop. It was very well know to everyone for buying consumer electronics. Best buy headquarters is located in Richfield, Minnesota with a revenue of $49.183 billion dollars. Area served is worldwide and they have been in business since 1983. It was founded by Richard M. Schulze and Gray Smoliak in 1966 but it was first known as an audio specialty store. Until 1983 it was renamed and rebranded, focusing on more consumer electronics.
As entering Best Buy with a friend of mine, the first thing to be seen the Decompression Zone. The area where in Paco Underhill's mentions never, ever to put anything of value in that zone. It has plenty of room for when shoppers enter, they won't feel so sneeze in. As I continue to observe one of Paco's mention the invariant right, where costumers tend to always go to the right when entering a store and it is true. Even in Best buy from you can see as entering the store, the pathway leads mostly to the right. My friend when entering did the same thing as in the second picture. A few of the cues this store does a lot to catch people attention is the number amount of sales they have. Having that many sales, it gives costumers a lot of opportunities for the petting method. When Best Buy has a new big thing coming out, they have big promotion on it for get costumers to see and as well bonus items that come with the purchase. An anticipating video game coming is the new Batman game; Batman: Arkham Origins. Some of the features that comes with when pre-ordering the game is having bonus characters, unlocking more missions in the game etc.
Target
The Target I went to observe is located in 7100 Santa Monica Blvd, West Hollywood, 90046, where once again young middle class teens and adults come to shop and find bargain sales. There headquarters is located in Target Plaza North and South, Minneapolis, Minnesota, US and has a revenue of $73.301 billion dollars. Area Served is only in United States and Target is know to be a discount department store, Hypermarket, super center and superstore as well. It has been in business since 1902 but it was originally know as Dayton Dry Goods Company, founded by George Draper Dayton. It was the second largest discount store in the US, Wal-mart being the first. It wasn't until 1962 when the name change in Roseville, Minnesota to Target. In recent events, in 2013, Target has now expand to Canada as well.
Entering Target once again the first thing costumers will get to experience is the decompression zone. It is an very open space where shoppers can, when first enter the store, can adjust their eyes, know where they are, and reduce their speed to shopping speed. After the decompression zone, there are two pathways, one leading straight ahead where the cash registers and another leading to right. As my friend enter the store, he automatically went to the right, as most of the shoppers did as well. In tTarget has many opportunities for the petting theory to occur, because of all the clothes lay out for costumers to touch. Many costumers, as well my friend, fell for the cues for petting, especially in the bargain/sales aisles. Sales signs tend to attract the shoppers a lot more, knowing they can buy something for the cheap price. One thing about the clothing aisles for women and men is that they're narrow. These are the certain spots where the butt brush theory may occur if there were a lot shoppers in the same aisles.
GameStop
Last but not least, my third store I went to was Gamestop. It is located in 7100 Santa Monica Blvd, West Hollywood, Ca, 90046, Just underneath Target and next to Best Buy. It's headquarters is at Grapevine, Texas, United States and area severed is worldwide. It's revenue is 9.078 billion dollars and it know to be a favorite to find used and new games for gamers. A few people may remember another store related to this one call EB Games. In April 5, 2005 Gamestop and EB Games enter an agreement called "definitive agreement and plan of merger" but later that year in October that agreement was closed both companies decide to run as one. Gamestop has been around since 1984.
The decompression zone in Gamestop was very interesting because unlike other stores I went, Gametsop has decorate their zone with the famous video game Batman. The store may be small compare to other stores, but the store seems to have pretty room to shop at your comfort. The employs seem to react with costumers, having small and good conversations about certain games both parties like. After the decompression zone, the store leads a pathway once again towards the right; invariant right. It leads to where all three popular consoles video games are; PS3, X-box 360 and the Wii. They perfectly laid in alphabetical order so if consumers can find their game easily. They have used and new spit part but not so far apart, so shoppers aren't require to do much movement to compare prices between used and new. Don't know what new video games are coming out? Gamestop, by the cash register, has a big board showing all the new video games coming for you to pre-order. They also many signs with events happen like midnight launches, when a new video games comes shoppers may come at midnight to pick up their copies. One of them is Battlefield 4 that comes with bonus material when one pre-orders the game.